Wear your heart on your sleeve
and show us your pink shirt!


On February 24th we’re asking you do two things

  1. Wear a pink shirt
  2. BE KIND!

As part of SaskTel Be Kind Online’s commitment to spreading kindness and stopping the spread of cyberbullying we are rewarding those that make the a world happier (and pinker) place!

Enter our contest on Instagram

Wear your pink shirt and follow @bekindonlinesk on Instagram for a chance to win an amazing prize and pay it forward to someone you think is deserving!

How you can enter:

  • Make a video and share a creative way that you rock your pink shirt
  • Upload your video to Instagram, follow + tag @bekindonlinesk and @sasktel
  • Tell us who you would pay it forward to and why
  • Ask your followers to join in on the #PinkShirtDay challenge!

Prize Details

One creative participant will win $5,000!

$2,500 FOR THEM, AND $2,500 TO PAY IT FORWARD TO A DESERVING PERSON, CHARITY, OR ORGANIZATION.

Older student helping out a younger student

What’s Pink Shirt Day?

Pink Shirt Day started when David Shepherd and Travis Price, students at a Nova Scotia high school, saw a student being bullied for wearing a pink shirt. They decided to support the student by purchasing a bunch of pink shirts and handing them out to everyone to wear the next day at school. 

Now, Pink Shirt Day is a national initiative that recognizes the power of positivity and represents the difference that can be made by two people who took the time to stand up for someone who needed it and said – hey, it’s not ok to treat people this way!

Two girls wearing Be Kind Online t-shirts at the 3rd annual IAS rally

Contest Rules

The Prize:
One creative participant will win $5,000 – $2,500 for them, and $2,500 to pay it forward to a deserving Saskatchewan resident or Saskatchewan based charity or organization.
One (1) winner will be selected randomly by SaskTel on February 24.

Pay it forward eligibility:
The $2,500 pay it forward prize can be gifted to an individual, charity or organization in Saskatchewan that is demonstrated to SaskTel’s satisfaction, to be in need of financial assistance.

Compilation Video Details:
Each person entering the Contest grants to SaskTel and its contractors and agents during the Contest Period and for a reasonable period of time thereafter as determined by SaskTel, the right to distribute, display, perform and broadcast the video submitted by the Contest entrant, on SaskTel media platforms of all kinds, including the Be Kind Online website. SaskTel may edit, modify and transform the Contest entrant’s submitted video and may use clips of such video as solely determined by SaskTel, to create a compilation video from all entrants’ videos submitted to the Contest. Such compilation video will be posted, displayed, broadcast and performed on SaskTel media platforms platform of all kinds including the Be Kind Online website. Each Contest entrant agrees that SaskTel will be the sole owner of all rights in such compilation video, including all copyright rights.

Each Contest entrant warrants that their submitted video in no way infringes or violates any copyright, or other property rights of any person, organization or corporation. Each Contest entrant confirms that it owns all copyright rights in the entrant’s submitted video or has acquired all such rights and any and all other rights necessary to allow SaskTel to make use of the Contest entrant’s video as described in these Contest Rules.

Pay it Forward Video Details:
Each entrant to the Contest agrees that if selected as the winner in the Contest, he or she consents to participating in the production and showing of a video to be prepared by SaskTel and its contractors of the presentation of the Pay it Forward portion of prize to the selected recipient of that portion of the prize. Each Contest entrant agrees that such Pay it Forward video will be posted, displayed, broadcast and performed on SaskTel media platforms of all kinds, including the Be Kind Online website, for a reasonable period of time as determined by SaskTel, after the close of the Contest Period. Each Contest entrant agrees that SaskTel will be the sole owner of all rights in such compilation video, including all copyright rights.

To win:
Each person must follow all steps to enter (as listed above). To see our full detailed social media contest rules please visit: https://sktl.ca/contestrules. These full social media contest rules are incorporated into and form part of this Contest. Where a conflicts exist between this Contest statement and the rules posted at https://sktl.ca/contestrules, the specifics contained in this Contest statement shall apply.